Our work
Food sector
Flora, Flora pro.activ (Unilever)
http://www.floraproactiv.cz
Current project (since 2000)
- Long-term support of the heart health brand of vegetable fats, support of new launches.
- Media relations (press conferences, press releases, contact centre, healthy recipes, on-line and phone line advisory service, media trainings).
- On-going communication with medical professionals (presentations at conferences and congresses, communication and support of joint projects, co-operation with medical associations and societies).
- Consumer activities (surveys, education campaigns, interactive activities), public education on healthy life style, advisory service of nutritionists.
- Development, production and distribution of materials.
- Co-ordination of activities in Slovakia with the local PR agency.
- Internet support of selected activities, including interactive tools.
- Consultancy, special trainings, crisis management, media monitoring.
Rama (Unilever)
Current project (2005)
- PR support of the Rama brand and new product launches.
- Media relations.
- Special survey project on children’s eating habits.
- Consumer competitions and promotions.
- Consultancy, special trainings, crisis management, media monitoring.
Hellmann´s (Unilever)
Implemented project (2003 - 2009)
- PR support of the Yofresh product range.
- Targeted communication with media and consumers.
- Consultancy services, crisis communication, media monitoring.
Relax, Kubík, River (Maspex)
Current project (since 2009)
- PR support of Relax, Kubík and River brands, new products launches.
- Media relations (press conferences, press releases, information materials).
- Internet support, consultancy services, special trainings, crisis management, media monitoring.
Happy Snack
Current project (since 2009)
- Media and coordination support of activities in the area of healthy life style including promo leaflets for general public.
- Internet support, consultancy services, media monitoring.
Nutrition for children advisory centre
Current project (2005)
- Media relations.
- On-going communication with doctors and nutritionists, joint projects focused on healthy nutrition of the target groups.
- Educational activities for consumers, co-ordination of an advisory centre focused on healthy nutrition.
- Internet support, consultancy services, media monitoring.
Healthy Nutrition Forum
Current project (since 2000)
- Media support and co-ordination of activities in the field of healthy lifestyle, including promotional materials for the public domain.
- Internet support, consultancy services, media monitoring.
Food Chamber
Current project (2001, 2006-2010)
- Consultancy services in the field of "corporate identity".
- Co-ordination and consultancy in activities in the area of obesity issue of the Czech population.
- Communication support to GDA project - optional food marking.
Mabroc
Implemented project (2008)
- Media relations (press conference).
- Consultancy services, media monitoring.
Nestlé
http://www.chrest.cz
Implemented project (2008)
- Information campaign focusing on asparagus topic, its health benefits and culinary usage.
- Media relations.
- Cooperation with nutrition specialists and professional cooks.
- Development and launch of internet portal.
- Media monitoring.
Bertolli (Unilever)
Implemented project (2003-2007)
- Long-term PR support of the Bertolli brand of olive oils.
- Media relations.
- Bertolli cooking academy (in co-operation with the Association of Cooks and Bakers
– cooking courses with top chefs). - Internet support.
- Consultancy, special trainings, crisis management, media monitoring.
Hera Saturday’s cooking school
Implemented project (2007)
- PR support of a long term charitable project.
- Targeted media communication.
- Consumer competitions and promotions.
- Internet support, consultancy services, media monitoring.
KFC
Implemented project (2006)
- Targeted communication with media focused on the problems of avian flu.
Deli (Nestlé)
Implemented project (2004)
- Media relations – relaunch.
Knorr (Unilever)
Implemented project (2003)
- PR support of new soup range launch.
- Media relations, product presentations to consumers (special events), media monitoring, crisis management.
Korunní (Alphaduct)
Implemented project (2003)
- Media relations – launch of mineral water range with balanced mineral levels.
Opavia
Implemented project (2002)
- Launch of the Bebe range, media relations, communication of nutritional benefits to the medical professionals.
Vitalital.cz
Implemented project (2001)
- Development and launch of internet portal for women – content concept.
Danone
Implemented project (2000, 2001)
- Information campaign – introduction of the new Activia and Actimel product ranges and their health benefits to the professional public.
- Media relations.
Royal Canin
Project in progress (since 2011)
- Advisory activities in the area of crisis management and communication
- Communication support in the area of pet nutrition
- Media training
Nutricia, Hami
Project in progress (since 2010)
- PR support for projects promoting healthy life style of children
- Communication support of HAMI infant food
- Media relations (press conferences, press releases)
- Implementation and evaluation of surveys and studies, cooperation with experts
- Cooperation on CSR projects (e-learning and text book for nurses, educational materials for parents
Cosmetics
Dove (Unilever)
Implemented project (2004-2009)
- Development and implementation of the M.I.L.D (Medical Information Link of Dove) programme for dermatologists and children doctors in the Czech Republic and Slovakia.
- Co-ordination of local project and studies, communication of the results.
- Distribution of regular direct mails to the doctors who joined the project – presentation of the latest knowledge, new product introduction.
- Internet support, consultancy services.
La Chèvre, Le Chaton (Kosmetika Capri)
Implemented project (2007)
- PR support of skin cosmetics La Chèvre and Le Chaton, new products launches.
- Targeted communication with media – press conferences, press releases, information materials.
- Consultancy services, media monitoring.
Sunsilk (Unilever)
Implemented project (2003-2007)
- PR support of the Sunsilk brand (hair care products), new product launches.
- Targeted communication with media – press conferences, press releases, information materials.
- Consumer activities – hair care changes, professional advice and sampling.
- Co-operation with the B2C Na doma project.
- Consultancy services, media monitoring.
Timotei (Unilever)
Implemented project (2007)
- PR support of the Timotei brand (hair care products), launching new products.
- Targeted media communication – press conferences, press releases, information materials.
- Consultancy services, media monitoring.
O.B. (Johnson & Johnson)
Implemented project (2000-2004)
- PR support of the O.B. brand (tampons).
- Targeted communication with gynecologists, joint projects focused on teenage girls – Open door days at gynecologist practises.
- Educational activities for consumers – set-up and co-ordination of on-line advisory service focus on the development process and reproductive health.
- Internet support, consultancy services, media monitoring, crisis management.
Pharmacy / Medicine / Prevention
Gyno-Pevaryl, Gyno-Pevaryl Combi (Johnson & Johnson)
Implemented project (2009)
- PR support of vaginal mycosis treatment.
- Media relations.
Imodium, Imodium Plus (Janssen-Cilag)
Implemented project (2002, 2006, 2008, 2009)
- PR support of the diarrhea treatment drug.
- Media relations.
- Media relations (press conferences, press releases, expert opinions).
- Educational and advisory services for the public, media monitoring.
Healthy Hair Centre
Implemented project (2002-2004, 2008, 2009)
- PR support of curative anti-dandruff shampoo.
- PR support of solution for androgenic alopecia treatment.
- Media relations.
- On-going communication with dermatologists.
- Educational and advisory activities for the public – set-up and co-ordination and promotion in the media of specialized ambulance "Healthy Hair Centre".
- Internet support – set-up and updates of web pages www.doktorvlas.cz("doctor hair").
- Relaunch of www.czv.cz websites.
- Consultancy services, special trainings, crisis management, media monitoring.
General Health Insurance Company
Current project (since 2004)
- Preparation and organization of public enlightenment project “Days of Health with General Health Insurance Company”, media relations included.
- Organization of counselling services within the frame of event “Wednesdays for Health in Flora”.
- Preparation and implementation of a project "Health Days with VZP health insurance company" focused on adult education and prevention of civilization diseases.
Otrivin Baby Care (Novartis Consumer Health)
Implemented project (2009)
- PR support of the preparations for relief of children’s nasal congestion.
- Media relations.
- Consultancy services, crisis management, media monitoring.
Atlas Trade, laboratoř Gen-Trend
Implemented project (2007)
- PR support of ticks infectivity diagnostic.
- Targeted communication with media (press releases, professionals stand-point), media monitoring.
- Consultancy services, crisis management.
Topamax (Janssen-Cilag)
Implemented project (2004-2006)
- PR support of the drug for preventive migraine.
- Media relations (press conferences, press releases, expert opinions, discussions with experts on TV and radio).
- On-going communication with experts – presentations at professional events and in professional press.
- Educational activities for the public (educational film about migraine treatment).
- Consultancy services, crisis management, media monitoring.
Risperdal (Janssen-Cilag)
Implemented project (2004-2005)
- PR support of the drug for schizophrenia treatment.
- Targeted communication with media, on-going communication with experts and patients.
- Consultancy services, development of crisis communication.
Institute of clinical and experimental medicine
Implemented project (since 2005)
- Media Relations in the field of cardiology
- Project of management and media education
Dr. Paul Janssen Foundation Fund (Janssen-Cilag)
Implemented project (2003-2005)
- Media relations related to the annual awards of the fund.
Schering-Plough U.S.
Implemented project (2004)
- Press meeting for selected European media on the topics of Crohn disease and its treatment possibilities (on the occasion of the 12th European gastroenterological congress – media relations, press materials, co-ordination.
Partnership for healthy arteries
Implemented project (2004)
- Development and implementation of educational series for nurses about cardiovascular disease risk factors.
Mediterra
Implemented project (2003)
- Media relations on the occasion of the new Rehabilitation Clinic Malvazinky opening.
Imumed
Implemented project (2003)
- Festive opening of reconstructed Immunological centre.
IZIP
Implemented project (2002-2003)
- PR support of the "Internet health records" project.
- Pilot project – targeted communication with the professionals (individual visits, project presentations at seminars and conferences).
- Targeted communication with media – press conferences, local press meetings, press releases, providing materials and expert opinions to the press, TV and radio discussions.
- Consultancy services, special trainings, crisis management, media monitoring, website update.
Eli Lilly
Implemented project (2002)
- Premenstrual syndrome – media relations.
Organon
Implemented project (2000-2002)
- Media activities focused on the issue of "man menopause" and the related issues of physical an mental health of man.
- PR support in the field of infertility treatment.
- PR support in the field of HRT.
- Support of new product launches, targeted communication with media and
- the consumers, internet support.
Léčiva
Implemented project (2000)
- Communication project for a non-profit organisation support.
- Media relations, project co-ordination.
- Internet support, organisation of presentations and social events.
GEHE Pharma Praha
Finished project (2011)
- Implementation of an educational project of the pharmaceutical company GEHE and Valunio pharmacy network the goal of which was to make the general public aware of the cardio-vascular disease (CVD) risks and show the importance of CVD prevention (within the project the blood pressure and blood cholesterol levels were measured, clients were provided also with the expert nutritional advisory).
- National and regional media coverage (press conference, press releases, focused communication with media, preparation of materials for radio and TV interviews).
